What to Include in a Land Listing That Actually Sells (2025 Guide)

by matt hammerly

Introduction

Ever wonder why some land listings sit for months… while others get snatched up within days?

It’s not just about price — it’s about presentation.

In this guide, we’ll walk through exactly what to include in your land listing so it grabs attention, builds trust, and motivates buyers to take action.

💡 Why Most Listings Fail

Too many land listings are:

  • Vague

  • Missing key info

  • Poorly photographed

  • Or emotionally flat

Even if your price is fair, buyers won’t bite unless they:

  1. Trust you

  2. Understand the property

  3. Can picture their future on the land

📸 The 8 Essentials of a Land Listing That Converts

1. 🔥 A Powerful Headline

Your title should:

  • Include size, location, benefits, and something emotional

Example:

1.2 Acres in Sharp County, AR – Wooded, Buildable, No HOA – $199/mo Owner Financing

Other headline ideas:

  • “Off-Grid Paradise Near [Town]”

  • “Ready-to-Build Lot with Utilities”

  • “Your Private Retreat Starts Here”

  • “RV Friendly | No HOA | Cleared Land | Power at Road”

2. 📍 Location, Access & Proximity

Include:

  • County and nearest town

  • Distance to attractions (e.g., “20 mins to [city]”)

  • Type of road access (paved, dirt, easement)

  • GPS coordinates

Map links help too — you can create shareable parcel views with LandGlide or Google Earth.

3. 📏 Property Details

Buyers want facts. List:

  • Acreage

  • Parcel number

  • Zoning and land use

  • Elevation or terrain type

  • Utilities (water, power, sewer/septic)

  • Flood zone status

  • HOA/POA details if applicable

  • Property taxes

Pro tip: Bullet lists work better than long paragraphs.

4. 🖼️ Great Photos (or Drone Footage)

📸 Must-have shots:

  • Road frontage

  • Interior of the land (trees, terrain)

  • Views if available

  • Lot lines (overlaid if possible)

  • Any landmarks or unique features

Use apps like Snapseed to enhance clarity. Drone views = major trust builder.

5. 🎯 Zoning & What You Can Do

One of the most frequent buyer questions is:

“Can I build on it? Camp? Put a mobile home?”

Answer this clearly. Example:

“Zoned R1 – Allows single-family homes, tiny homes, and manufactured housing. No mobile homes or RV living.”

Bonus: Link to the county zoning code for transparency.

6. 💵 Pricing Options

List both:

  • Cash price

  • Owner finance terms

Example:

💰 $7,200 cash — OR $499 down + $179/month for 36 months
No credit check. No banks. Simple process.

Clear numbers build confidence.

7. 💬 Emotional Hook & Lifestyle Appeal

Use vivid, lifestyle-based copy.

Instead of:

“Wooded land near town”

Say:

“Wake up to birdsong on your own wooded retreat — just 15 minutes from civilization. Whether you’re looking to build your forever home, escape on weekends, or invest in freedom, this land gives you options.”

8. ✅ Easy Call to Action

End every listing with:

  • Contact info

  • Your buying process

  • Trust-building elements

Example:

“Message us to reserve. We’ll send you a simple contract, and you can start the process today.
No hidden fees. No stress. Just land ownership made easy.”

✨ Extra Trust-Builders to Include

  • Google Maps or parcel overlay link

  • County parcel ID for verification

  • Testimonials or reviews

  • Link to your land investing website

  • Offer a free resource (like this one ⬇️)

Bonus: Download Our Free Land Buying Guide

Want to make smarter land decisions?

📘 Get the FREE 30-Page Land Investing Bible — everything you need to know, from zoning to closing.

Example: See a Real Listing in Action

📈 SEO Keywords Recap:
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