How to Build a Land Buyers List That Buys Again and Again (2025 Guide)

by matt hammerly

Introduction

Every land investor has the same goal:

Sell faster, sell easier, and sell to people who are already interested.

How do you do that?
You build a land buyers list — a curated group of people who want what you’re selling.

Today, we’re breaking down exactly how to build a list that helps you:

  • Close deals faster

  • Avoid tire-kickers

  • Sell the moment you get a new parcel

🧠 Why You Need a Buyers List (Now More Than Ever)

Relying solely on land listing sites or Facebook posts means you’re starting from scratch every time.

A land buyers list gives you:

  • 🔁 Repeat buyers

  • 🏁 Immediate traffic to new listings

  • 💬 Faster responses + fewer time-wasters

  • 📈 Long-term business growth

💡 Step-by-Step: How to Build a Land Buyers List

1. 🎁 Create a Lead Magnet (Free Resource)

You need something valuable to offer in exchange for a buyer’s email.

Examples:

💡 Use this lead magnet on your:

  • Website

  • Facebook posts

  • Craigslist ads

  • YouTube channel

  • TikTok or Instagram bio

2. 📩 Use an Email Marketing Platform

Don’t manage your list manually.

Use tools like:

  • Mailchimp (free up to 500 contacts)

  • ConvertKit

  • ActiveCampaign

  • GetResponse

Set up:

  • An opt-in form

  • A welcome email

  • Basic automations (like new listing alerts)

3. 🚀 Drive Traffic to Your Signup Page

Use a clear CTA:

“Get weekly deals, exclusive discounts, and first dibs on new land!”

Post links to your sign-up form on:

  • Your website

  • Facebook Marketplace ads

  • TikTok videos

  • YouTube description

  • Your Craigslist land listings

  • Real estate forums

Bonus tip: Offer a discount code or early access to new properties as an incentive.

4. 💬 Stay Consistent & Build Trust

Send emails regularly — at least once a week.

What to send:

  • New land listings

  • “Just sold!” success stories

  • Land investing tips

  • Behind-the-scenes photos

  • Local area spotlights

🔥 Tip: Share your personality. People buy from people, not companies.

5. 👥 Segment Your Buyers

Not all buyers want the same thing.

Use tags to sort them by:

  • State or region interest (e.g. “Florida Buyers”)

  • Budget

  • Off-grid vs. residential

  • Cash vs. financing

Now you can send targeted emails — and your response rate will skyrocket.

🧲 Example Email Funnel (Simple + Powerful)

  1. Welcome Email

    • Introduce yourself

    • Link to your listings

    • Offer your free guide

  2. Follow-Up #1 (2 days later)

    • Share a hot new listing

    • Mention urgency: “Only 1 left”

  3. Follow-Up #2 (5 days later)

    • Ask: “What kind of land are you looking for?”

  4. Weekly Deal Emails

    • New parcels

    • Price drops

    • Financing offers

🔍 Want Ready-to-Buy Leads?

When you post your land on these pages, leads can opt-in directly:

Final Takeaway

Your land buyers list is your most valuable asset.

It’s your pipeline.
Your launchpad.
Your shortcut to profit.

Start building it now — and in 6 months, you’ll thank yourself when you post a listing and get 3 offers in your inbox by dinner.

📈 SEO Keywords Recap:
build land buyers list, sell land fast, email list for land investing, land investor marketing, grow real estate buyers list

 

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